The Complete Guide to Investing in Streetwear and Sneakers

Nick Dingler

Streetwear and sneaker investing is a booming industry. As more and more people become interested in the streetwear culture, they are also becoming interested in investing their money to get into streetwear and sneaker flipping. Flipping is the act of buying a sneaker or streetwear and reselling it for more, making a profit. However, not all streetwear investments are created equally. This article will be going over the different types of streetwear investments that you can make, what to look for when investing in sneakers, as well as how to invest in Streetwear!

1. What is streetwear and what are the different types of streetwear brands?

Streetwear is a type of fashion that is typically associated with urban culture. Streetwear brands are usually either sportswear or haute couture and might include skateboarding-inspired streetwear, hip-hop-inspired streetwear, biker streetwear, etc.

Streetwear investment opportunities range from the high to low-end marketplaces for this style of clothing. It can be hard to tell what the streetwear investment market is, but investing in high-end brands like Supreme and Palace can net you a lot more profit than low-end brands.

The Top 5 Most Valuable Streetwear Brands

Knowing valuable brands is an important part of investing in streetwear and sneakers. These brands are usually sold at high-end streetwear stores, and the more popular ones will sell out within hours.

The most valuable established brands include: Adidas Yeezy Boost, Adidas Originals, Off White, Supreme Clothing Company LTD., and Nike Air Jordans. Each of these brands has its own style, and the clothing is usually sold at a higher price.

Sneaker investing refers to flipping shoes on an app or site like StockX for profit. The process of sneaker investment can be tricky because it’s hard to tell which pairs will resell well as time goes on.

2. How to Invest in Streetwear and Sneakers

Learning the sneaker market and investing in streetwear is a process with many ways to profit. There are three main avenues to invest: the resale market, Value Stocks, and StockX. Or, if you are lucky enough, you can buy directly from the company selling the item instead of buying on the secondary market. We will get into how to do that later in the article.

Resale Market

The resale market refers to buying high-value items at discounted prices from retailers such as Nike or Adidas and selling them for more on sites like eBay or Grailed. This strategy requires a significant amount of time and patience, since you’ll have to wait for the shoes to sell in order to get your profit.

Value Stocks

Another way to invest in the business is through value stocks for the companies themselves. Adidas, for example, is a great value stock because it offers stability and strong growth prospects in the long term.

Value stocks can lead to profits of up to 50% over time but will take more research than investing through sites like StockX or Grailed.


Another secondary market for sneakers is StockX. This platform is very similar to eBay except it specializes in footwear. StockX also has a feature where you can resell your shoes for more money while you earn interest on any leftovers of the initial investment.

This method is one of the best ways to buy and sell sneakers because StockX helps facilitate the sale.

3. How to find the best deals on streetwear

One very important factor to consider when talking about investment in sneakers is the price you’re willing to pay. While it may seem that a bargain is always best, this isn’t always the case because some places try to sell used or defective products as new for an even greater discount.

One of the easiest ways to find a deal on streetwear and sneakers is by looking at what Nike released in their latest line. Air Jordan release dates are also a great way to find the best deals on sneakers.

The last and most important thing before investing in streetwear is how much you’re willing to spend. This will help narrow down your search for what kind of store or website would offer the best deal. The more money you have, the higher quality of products that will be available to you.

Adidas’ Yeezy brand is a good example of how to invest in streetwear because they were sold for as much as $15,000. Beware of hype. Volatility in hype, or the amount of popularity around a particular item, could cause the price to rise or fall.

4. Where to buy new releases online

You also need to know the retail price and where to buy releases online.

Look at Nike’s latest line of shoes to find a deal on streetwear and sneakers. Air Jordan release dates are also a great way to find the best deals on new releases online.

If you’re wondering where to buy new releases online, Adidas’ Yeezy brand is an example of how to invest in sneaker culture because they show that sneaker resale can end up with thousands of dollars.

Retail price for some shoes can cost hundreds of dollars, but could end up being a good investment for those who are interested in the long-term.

There are many ways to invest in streetwear and sneakers you just have to know what your goals are as an investor.

5. Pros and Cons of Sneaker and Streetwear Investing

Investors have to understand there is some risk when it comes to using sneakers and streetwear as an investment. There are still some things that can go wrong after you make the purchase. You could lose money if you do not have a plan for what to do with your investment.

The benefits of investing in streetwear and sneakers are that they are trending all over social media, so this means there will be more interest as people learn about them from their favorite celebrities or influencers on Instagram


Some pros to the world of sneaker investing are the potential for high returns. Sneakers are trending, and the more people that know about them, the higher demand will be on these investments giving you a better chance of making profits.

The other pro to investing in streetwear is that it becomes an asset when it’s time to resell what you buy

Another good thing about this business is that there are no geographical limitations. This means that if you invest in streetwear items from another country or even a city around the world, there is potential for high returns on investment. As long as they are authentic.


The cons of investing in sneakers and streetwear and one of the major issues with this type of business is how unpredictable it can be forecast because of the limited information and volatility. The other con is that you have to invest a lot of money upfront which can be a financial burden on many.

Another con to this strategy is that there is a lot of competition because people are also scrambling to invest in streetwear and sneakers.

This type of investment strategy isn’t for everyone so make sure you do your research before making any decisions.

6. Tips for successful sneaker and streetwear investment

One of the best tips for successful sneaker and streetwear investment is to make sure you do your research. Research the brand, look at how many pairs of shoes they have sold, and what kind of marketing campaigns are being used in order to gauge whether or not there will be a boom and bust cycle.

Knowing the shoe market and the reselling patterns of companies like Nike, Adidas, and others can be a great way to get an upper hand on the market.

In Conclusion

Investing in sneakers and streetwear is a great way to diversify your portfolio. Your money will grow as the market for sneaker investing matures and there are many ways to invest, including flipping shoes or reselling products on sites like eBay. We’ve given you a lot of information about how this investment niche has grown over the years. What do you think? Are you ready to start investing in sneakers soon?

Check out the sneaker and streetwear opportunities on our alternative investment marketplace!

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Nick Dingler
Die Hard Creator & Collector