Social Media

How to Create an Instagram Business Account

Hayley Haggerty

Congratulations! You’ve made your first step into the world of social media by creating your first Instagram account. You’ve probably uploaded a profile picture, updated your bio, and posted your first picture. Now what? Well, if you’ve made this account for a company you work for or for your personal part-time business, you probably want to convert your Instagram into a Business Account. (Especially if you want to use Instagram to make money!) Below are just some of the first steps you can take to make that happen.

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Convert your Instagram to a Business Account

In the Instagram app, tap on Settings in the upper right-hand corner. From there, you’ll see the button Switch to Professional Account. Tap that, then tap Business, and voila! Your Instagram is now a Business Account.

If you don’t already have an Instagram account, or you want to make a separate Business Account from your personal Instagram, you can still follow these instructions. Simply Create A New Profile first, and make sure it’s set as a Business Account or a Professional Account. Then, just go from there!

Add Your Details

Similarly to updating your profile on Instagram, you’ll want to add contact details to make it easier for customers to find you. Add your contact information, including phone number, email, and address, and select a business category and subcategory from the Instagram business categories for your account.

Optional: Connect your Facebook Business Page. You’ll have the option when updating your contact details to connect to a Facebook Page associated with your business. If you haven’t made a page for your business yet or simply want to wait to connect your accounts, don’t worry! You can always join them later.

Advantages of Converting your Instagram to a Business Account

As with creating any social media account for your business, you want to make sure the platform you choose is the right one for you and your brand. Below are just a few of the advantages of creating a Business Instagram Account.

Brand Recognition

Whether you’re representing a small Mom & Pop shop for handcrafted wooden keychains or a five-star vegan chef who bakes state-of-the-art muffins, you want your Instagram account to be easily recognizable. Pick a profile picture with your logo that makes you stand out.

Easy Contact

With your Business Instagram Account, you can easily direct customers to your website, address, and more. You can even add your phone number so customers can call right from the app, instead of clicking somewhere else to get in touch with you.

Use Insights

Instagram offers analytics tools and insights to grow your business through hashtags, followers, and more. You can easily get first impressions of who’s looking at your posts, your post reach, and engagement. By clicking on the Insights section listed at the top of your profile, you can find out information about your top ten posts in the last seven days, as well as who’s visiting your profile. You can also break down this information by post by clicking See More.

Disadvantages of Creating an Instagram Business Account

Creating your Instagram business can seem like a smart idea for most companies and businesses who want to grow their following on more kinds of social media, but there are some disadvantages.

Ad Boosts Require Money

If you want to grow your reach on Instagram using your Business Account, one of the most common ways is through ads and boosting posts. However, many users have pointed out that the more money you spend on ads and post boosting, the more people your business is shown to — making it so that you may have to spend money to get the large following you want. For those with a limited budget to spend on social media, this is less than ideal.

Your Target Demographic

Social media experts generally agree that people aged 35 and younger are the ones who primarily use Instagram. If your business's target demographic is above that age range, you might have a harder time than most getting your posts and information to the right audience.

Uploading Photos via Mobile Only

To use Instagram well, you must have the phone app to upload pictures, apply filters, etc. You can use the desktop website, but only if it’s a desktop app. This may be limiting for businesses who primarily use desktop computers to manage their social media accounts, and don’t have a dedicated phone for company use.

A Final Word on Instagram Business Accounts

Creating an Instagram Business Account vs a personal account can be a hard decision, but hopefully, our instructions and tips and tricks can take the confusion out of the choice for you. Good luck!

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Hayley Haggerty