If you’re a creative, nifty person, chances are, you spend a fair amount of time on Pinterest each week. The company is famous for helping to inspire people to find and create something new, and has built a massive following in a few short years. So, the question has to be asked: How do you make money on Pinterest – without making and selling items yourself?
There are several ways to make money on Pinterest outside of an online store. Although these prospects are gaining traction, there’s still a decent-sized market to make Pinterest lucrative, especially for photographers, and graphic designers, and of course, side hustlers.
There are several ways to monetize Pinterest, including:
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As I’ve talked about before in my articles about making money on Amazon, YouTube, and other sites, affiliate marketing is a great way to make quick money. As an affiliate, brands give you referral links to attach to the description of your pins. You get paid on the level of engagement your referral links create for the company.
Typically, this means that for every click and item bought, you get paid a commission from the company you’re partnered with.
Affiliate marketing is a great way to make money on Pinterest without the hassle of running your own site. Plus, it’s a fantastic opportunity to build a stream of semi-passive income.
To get started as an affiliate marketer on Pinterest:
Let’s discuss these steps a little more in depth.
There are many online courses on affiliate marketing if you want to learn more about the process. They show you how to set up the foundational aspects of affiliate marketing that will enable you to be successful.
However, if you’re not ready to devote that much time to your affiliate marketing, we’ve put together a basic idea of how to get started:
After getting your affiliate link, the next step is to make the pin. Head to Canva (or another graphic design site) to create an image that goes along with the product. Be sure to click “blog graphic” so the dimensions will be good for Pinterest. Design an image and then download it onto your computer.
The final step in this process is to actually post the Pin. Since you have now both created and saved the pin, you can click the gray “Plus” on your Pinterest profile and upload it to your board.
Next, you’ll be prompted to upload your image, and choose a destination link. This is where the affiliate link goes.
After you upload your images, choose the boards you’d like to pin to, and save. Next, go view your pin and click “Edit” in the top left with the pencil. This is where you can change the description and add the referral link.
Another amazing way to make money on Pinterest, especially if you are younger, is to become a Pinterest virtual assistant (VA). It’s easy work, especially for those with a flair for organization. Many Pinterest VAs also enjoy the flexible schedule and interesting nature of the job.
As a VA, you help out social media influencers, bloggers, and online business owners optimize their Pinterest accounts. This can include tasks such as:
Depending on the client, you can expect to make around $500 per month, per client as a Pinterest VA. That’s not too shabby!
For you to monetize Pinterest, people need to be able to find your boards and pins. To speed up the process, you should use SEO techniques. This will not only help you be found on Pinterest, but also make it easier for people to find you via search engines such as Google.
SEO, or search engine optimization, can help increase your views when done correctly. On Pinterest, you can apply SEO in the “About” section of your page, as well as in the descriptions of your pins.
Start by making the most of the 200-500 words you get. Be clear and descriptive, and use keywords that you expect your searchers will use.
Another indirect way to make money on Pinterest is by using it to draw attention and customers to your e-commerce site.
After all, Pinterest brings in 33% more traffic to shopping sites than Facebook does. Plus, 90% of users say that Pinterest helps them decide what to buy.
You can also use display advertising to help increase your views. These ads pay anywhere from $7-10 per 1,000 views, and can further help increase your traffic (and hopefully, your conversions). After all, up to 66% of people buy something after seeing it on Pinterest.
Furthermore, you can use Pinterest’s wide-reaching search engine (which is another reason that SEO is important!). By using Pinterest’s built-in search engine, you can further increase your views, which can then become leverage in monetizing your Pinterest site.
And, don’t forget about Pinterest’s Promoted Pins feature!
If e-commerce isn’t your thing, you might consider making money on Pinterest as a blogger. This is great is you already do or have something you love that you want to share with the world.
Monetizing a blog on Pinterest is similar to promoting your e-commerce site, especially when it comes to display ads and Promoted Pins. You can also partner with other accounts to further boost your vies.
Making money on Pinterest is something some can do as a side hustle or as part of your freelance work. Like a lot of side hustles, it won’t generate a lot of income – at least at first. However, if you put some effort into the process, it can be a sustainable way to drive traffic to your e-commerce site or blog. Or, you can build your resume (and your career!) with your work as a Pinterest VA.